{"id":2070,"date":"2023-01-18T16:00:09","date_gmt":"2023-01-18T15:00:09","guid":{"rendered":"https:\/\/stage.itekcom.com\/?post_type=expertise&#038;p=2070"},"modified":"2024-11-23T10:30:33","modified_gmt":"2024-11-23T09:30:33","slug":"inbound-marketing-expertise","status":"publish","type":"expertises","link":"https:\/\/www.itekcom.com\/en\/expertises\/expertises-inbound-marketing\/","title":{"rendered":"Inbound Marketing for Healthcare | Itekcom"},"content":{"rendered":"<h2>E-mail marketing automation: targeted, personalized communication<\/h2>\n<p>By targeting and personalizing your e-mail marketing campaign, you'll achieve far more conclusive results than with a traditional campaign.<br \/>\nBy analyzing the behavior of your prospects, you can send the right message to the right customer at the right time.<\/p>\n<p>Personalized e-mails are triggered by actions or situations related to your prospect or customer:<\/p>\n<ul>\n<li>newsletter registration: welcome message<\/li>\n<li>first order: a word of thanks<\/li>\n<li>pending items in basket: reminder to finalize order<\/li>\n<li>purchase of a specific item: recommendations for its operation or maintenance<\/li>\n<li>loyalty benefits: information e-mail after a certain number of orders<\/li>\n<li>presentation of a new product linked to a previous purchase: incentive to test a new item<\/li>\n<\/ul>\n<p>The effectiveness of your e-mail automation campaign depends, of course, on the quality of your customer data analysis.<br \/>\nBy correctly segmenting your customer base, you'll find it easier to reach your target.<\/p>\n<h2>Automating your e-mails: significant benefits<\/h2>\n<p>Automating your e-mail marketing has many advantages for your healthcare business:<\/p>\n<ul>\n<li>Time saving<\/li>\n<\/ul>\n<p>Your time and that of your employees is precious. Automating the sending of e-mails to your subscribers will free up time you'll appreciate.<\/p>\n<ul>\n<li>High return on investment<\/li>\n<\/ul>\n<p>Numerous studies have proven the effectiveness of e-mail automation, with a much higher ROI rate than other marketing campaigns.<\/p>\n<ul>\n<li>Better brand image<\/li>\n<\/ul>\n<p>By communicating with your subscribers on a regular basis and personalizing the content, you strengthen your relationship with your customer. Your reputation is all the better for it.<\/p>\n<ul>\n<li>Fast, inexpensive and easy to manage<\/li>\n<\/ul>\n<p>Setting up e-mail automation is quick and easy, and e-mails are received immediately.<br \/>\nThe cost of such a campaign is quite reasonable, especially when compared with the return on investment generated.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2063 size-full\" style=\"font-size: 16px;\" src=\"https:\/\/www.itekcom.com\/wp-content\/uploads\/2023\/01\/image-contenu-inbound.jpg\" alt=\"\" width=\"2202\" height=\"524\" srcset=\"https:\/\/www.itekcom.com\/wp-content\/uploads\/2023\/01\/image-contenu-inbound.jpg 2202w, https:\/\/www.itekcom.com\/wp-content\/uploads\/2023\/01\/image-contenu-inbound-300x71.jpg 300w, https:\/\/www.itekcom.com\/wp-content\/uploads\/2023\/01\/image-contenu-inbound-1024x244.jpg 1024w, https:\/\/www.itekcom.com\/wp-content\/uploads\/2023\/01\/image-contenu-inbound-768x183.jpg 768w, https:\/\/www.itekcom.com\/wp-content\/uploads\/2023\/01\/image-contenu-inbound-1536x366.jpg 1536w, https:\/\/www.itekcom.com\/wp-content\/uploads\/2023\/01\/image-contenu-inbound-2048x487.jpg 2048w\" sizes=\"(max-width: 2202px) 100vw, 2202px\" \/><\/p>\n<h2>E-mail marketing automation: the key to qualified leads<\/h2>\n<p>The aim of marketing automation is to automate targeted communication actions and collect data in reports.<br \/>\nBy analyzing your prospects' behavior, you can precisely target each marketing action, taking into account the user experience.<br \/>\nTo generate leads and turn prospects into customers, there's only one solution:<br \/>\ndesign strategic content and send e-mails at specific points in the prospect's journey.<\/p>\n<h2>The newsletter: an effective information and promotional tool<\/h2>\n<p>The newsletter is an effective and profitable communication tool, and it would be a shame not to take advantage of it.<br \/>\nThe aim is to inform your prospects about your company's latest news, drive traffic to your site, develop sales and build customer loyalty.<\/p>\n<p>By subscribing to your newsletter, the prospect has already shown an interest in your products or company.<br \/>\nIt's up to you to build loyalty by writing and sending qualified content at regular intervals and at a precise moment in the customer's journey.<br \/>\nNewsletters are also a good way to develop your brand image and raise your profile.<\/p>\n<p>An attractive newsletter for maximum open rates<\/p>\n<p>To achieve maximum open rates and avoid unsubscribing, surround yourself with digital marketing professionals.<br \/>\nAs experts in digital health communication, our staff will keep readers interested with targeted, compelling content.<br \/>\nFluid reading, integration of action buttons, balance between images and text to avoid landing in spam. A set of specific measures that only professionals can judiciously implement.<\/p>\n<p>To guarantee an optimal open rate, the newsletter must follow certain presentation rules:<\/p>\n<ul>\n<li>object identification: short and, above all, eye-catching!<\/li>\n<li>quality content<\/li>\n<li>an attractive design consistent with your corporate identity<\/li>\n<li>attractive images<\/li>\n<li>icons<\/li>\n<li>responsive design for reading on all devices (tablets, computers or smartphones)<\/li>\n<\/ul>\n<p>The right message at the right time: the guarantee of a high ROI!<\/p>\n<p>Newsletter automation: regular delivery at a precise time<\/p>\n<p>Newsletter automation is an effective marketing strategy that will undeniably boost your business.<br \/>\nThe rule, of course, is regularity and the quality of your e-mails.<br \/>\nSetting up an automation newsletter guarantees regular deliveries.<br \/>\nBy entrusting these tasks to Itekcom, you relieve yourself of repetitive tasks. Together, we define the frequency and purpose of the mailing.<br \/>\nBy entrusting us with the creation and dispatch of your newsletters, you don't have to worry about anything: overwork, paid vacations, sick leave.<br \/>\nAn in-depth analysis of the impact of each newsletter is compiled in a dashboard.<br \/>\nWe analyze the ROI (Return on Investment). Based on the results, we adjust our content strategy.<\/p>\n<p>Itekcom has years of experience in healthcare communications. Get in touch with our staff and outsource the management of your newsletters!<\/p>","protected":false},"featured_media":0,"template":"","categories":[43],"class_list":["post-2070","expertises","type-expertises","status-publish","hentry","category-expertise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound Marketing pour la Sant\u00e9 | Itekcom<\/title>\n<meta name=\"description\" content=\"Boostez votre strat\u00e9gie digitale sant\u00e9 avec l&#039;inbound marketing. 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