{"id":3939,"date":"2023-04-24T09:00:58","date_gmt":"2023-04-24T07:00:58","guid":{"rendered":"https:\/\/www.itekcom.com\/?post_type=itek-infos&#038;p=3939"},"modified":"2024-11-23T11:29:48","modified_gmt":"2024-11-23T10:29:48","slug":"itek-infos-e-commerce-sante","status":"publish","type":"itek-infos","link":"https:\/\/www.itekcom.com\/en\/itek-infos\/itek-infos-e-commerce-sante\/","title":{"rendered":"Health E-commerce: A booming sector | Itekcom"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Key figures for<\/span><b> e-commerce<\/b><span style=\"font-weight: 400;\"> in France unveiled by <\/span><a href=\"https:\/\/www.francenum.gouv.fr\/magazine-du-numerique\/e-commerce-en-france-chiffres-cles-et-5-tendances-fortes\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">government website <\/span><\/a><span style=\"font-weight: 400;\">demonstrate the importance of the digital market in all areas of activity, <\/span><b>health<\/b><span style=\"font-weight: 400;\"> including.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since the Covid 19 health crisis, consumer habits have shifted towards online shopping. This trend is set to continue, as the French have now embraced e-commerce as an easy way to access healthcare products and services.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Overview of the healthcare e-commerce market<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The healthcare sector has inevitably had to adapt to these new consumer habits. <\/span><span style=\"font-weight: 400;\">Many pharmacies have created their own e-commerce sites. <\/span><span style=\"font-weight: 400;\">A website is a real showcase for your business. It has become an essential solution for improving visibility and developing sales.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Health articles\u00a0<\/span><\/h3>\n<p><b>Health e-commerce sites<\/b><span style=\"font-weight: 400;\"> include catalogs with thousands of references. The French not only find their favorite brands, they also discover special offers, new products and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The health and parapharmacy sectors are booming. It would be a shame for pharmacy professionals to miss out on this opportunity. What's more, stock management is made easier thanks to high-performance software.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers buy :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">parapharmacy products (beauty, hygiene, care, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">over-the-counter drugs<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Online services<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The trend is certainly towards the purchase of parapharmacy items, but services are not left behind. In fact, pharmacies are multiplying their offerings in order to broaden their customer base in search of convenience and time savings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can find :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click &amp; Collect<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">online ordering and home delivery<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">video consultation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sending the prescription via the website<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Key figures and statistics on the growth of the digital healthcare industry<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The healthcare e-commerce market has grown significantly in recent years thanks to the COVID-19 pandemic, which of course played a major role. <\/span><b>Healthcare e-commerce <\/b><span style=\"font-weight: 400;\">now meets a need linked to new consumer buying habits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital applications for the sale of pharmaceutical products are exploding on the Net. Health professionals have all understood the importance of following the trend and giving visibility to their pharmacy. <\/span><span style=\"font-weight: 400;\">Statista's Health Market Outlook forecasts that digital sales will continue to grow. The rate of increase between 2021 and 2025 is estimated at 60 %.<\/span><\/p>\n<p><b>Global e-health sales are estimated at 78 billion euros!\u00a0<\/b><\/p>\n<p><b>Including around 22 billion euros for France!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sales for healthcare applications alone are estimated at 2 billion euros in 2025. This represents + 77 % over 4 years!!!! <\/span><span style=\"font-weight: 400;\">As for online medical consultations and the sale of over-the-counter drugs, these represent market revenues. <\/span><span style=\"font-weight: 400;\">The e-health market is therefore gigantic. Professionals can no longer ignore it. They must adapt and evolve towards this digital concept.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Trends and innovations\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The field of healthcare e-commerce is constantly evolving, with new trends and innovations emerging all the time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pharmacy professionals must become the healthcare players of tomorrow. The digital transformation of e-health is linked to :\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">aging population<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the increase in chronic diseases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the daily integration of digital technology in the home<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facing up to the competition<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Online prescription<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many pharmacies now offer their customers an online prescription service.\u00a0 <\/span><span style=\"font-weight: 400;\">The patient scans or photographs his prescription and transfers it to the online prescription module<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">He chooses the day and date of collection from the pharmacy<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">The pharmacist prepares the order. <\/span><span style=\"font-weight: 400;\">Patients can then go directly to the counter reserved for this service to collect their medication.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple, practical and fast!\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Teleconsultation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Telemedicine is booming. It enables patients to consult doctors and specialists remotely by videoconference. <\/span><span style=\"font-weight: 400;\">The epidemiological episode we have just been through has attracted a clientele fearful of contamination. <\/span><span style=\"font-weight: 400;\">Faced with a medical desert and the difficulty of obtaining appointments, teleconsultation has become an emergency solution for many.\u00a0 <\/span><span style=\"font-weight: 400;\">We are pleased to report that 88 % of patients are satisfied with their remote consultation. <\/span><span style=\"font-weight: 400;\">Teleconsultation therefore has excellent development prospects.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Digital therapies via connected objects<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whether it's for practicing a sport or just getting active, there are many connected objects on the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, all generations are equipped with connected devices that provide real-time information on :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">their number of steps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">their heart rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">their saturation level<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">their blood pressure<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Applications can advise patients on how to improve their day-to-day lives, depending on their illness (diabetes, cardio, etc.). <\/span><span style=\"font-weight: 400;\">As the market continues to grow, we can expect to see even more innovative developments in the years to come.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The main lines of action of the digital health acceleration strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">October 2021, <\/span><a href=\"https:\/\/www.entreprises.gouv.fr\/fr\/actualites\/crise-sanitaire\/france-relance\/sante-numerique-coup-d-envoi-de-la-strategie-d-acceleration\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the government <\/span><\/a><span style=\"font-weight: 400;\">has set up a future investment program to promote the development of innovative, digital healthcare solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The \"Digital Health\" program aims to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">contribute to the deployment of high-level digital healthcare<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">to set up experiments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">encourage the training of the next generation in new technologies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">strengthen cybersecurity in this business sector<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Challenges and opportunities for companies operating in the e-health market.<\/span><\/h2>\n<p>Online healthcare presents both challenges and opportunities for the medical sector. On the one hand, competition on the web is intense, with numerous players vying for a share of the pie.<\/p>\n<p>On the other hand, there's huge potential for growth, as more and more consumers turn to online channels.<br \/>\nTo succeed in this market, companies need to keep abreast of the latest trends and be ready to invest in new technologies and strategies.<\/p>\n<p>They also need to be aware of regulatory requirements and ethical considerations, such as data confidentiality.<\/p>\n<h2>Online drug sales<\/h2>\n<p>The online sale of medicines has been authorized in France since 2013. It is, of course, reserved for <b>non-prescription drugs. <\/b>Pharmacists interested in setting up an online store must first register with the ARS (Agence r\u00e9gionale de sant\u00e9).<\/p>\n<p>Medical remedies for sale on the web are experiencing a significant boom, as they provide consumers with accessibility and convenience.<br \/>\n\u27a4 Sales can only be made on the pharmacy's official website.<\/p>\n<h2><span style=\"font-weight: 400;\">Online sales of parapharmacy products<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every year, more and more people shop online. <\/span><b>Healthcare e-commerce<\/b><span style=\"font-weight: 400;\"> could only follow the trend. <\/span><span style=\"font-weight: 400;\">E-commerce sites for pharmaceutical products have become ultra-present on the web. They represent a new sales channel and an interesting communication tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The online offering is wide-ranging, with all kinds of categories:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">health<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">hygiene and care<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mom &amp; baby<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">nature &amp; bio<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sport<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">solar ray<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">veterinary products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cosmetics and beauty<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">nutrition &amp; line<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dietary supplements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">man<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All French and international brands are represented. The consumer therefore has an overview of the pharmacy's product range. They're sure to find what they're looking for.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Social networks and health e-commerce\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Advertising your pharmacy is not permitted on social networks. Encouraging consumers to use medicines is strictly forbidden. <\/span><span style=\"font-weight: 400;\">On the other hand, parapharmacy products may be displayed, provided of course that the rules of professional conduct are respected. <\/span><span style=\"font-weight: 400;\">Social networks are an excellent way of building loyalty among your customers, who are addicted to this form of communication.\u00a0 <\/span><span style=\"font-weight: 400;\">Here you can inform your customers and inevitably drive traffic to your site.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The main healthcare e-commerce markets\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For consumers, <\/span><b>healthcare e-commerce <\/b><span style=\"font-weight: 400;\">offers many advantages. <\/span><span style=\"font-weight: 400;\">They can compare prices on several sales platforms and find cheaper products. <\/span><span style=\"font-weight: 400;\">Over-the-counter (OTC) drugs are also very popular, as they are available both online and in stores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Care, hygiene and beauty products are growing fast, especially cosmetics such as creams, lotions and perfumes. <\/span><span style=\"font-weight: 400;\">Finally, medical devices and online medical services are increasingly in demand.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sector outlook\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Healthcare e-commerce is a sector that presents major challenges, but also enormous opportunities.\u00a0 <\/span><span style=\"font-weight: 400;\">The digitization of healthcare is a trend that is only accelerating, and the prospects are rich.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, this sector is enjoying growing demand, and the benefits it offers are highly prized by consumers.\u00a0 <\/span><span style=\"font-weight: 400;\">Online medicines and care products are increasingly in demand, and new technologies such as health apps and personalized assistance services are developing at a surprising speed.\u00a0 <\/span><span style=\"font-weight: 400;\">Companies investing in e-health are encouraged by regulatory authorities, accelerating the pace of innovation and bringing new products and services to market.<\/span><\/p>\n<p><b>Long-term prospects are very attractive<\/b><span style=\"font-weight: 400;\">. <\/span><b>The digitalization of healthcare and healthcare e-commerce are two trends that will continue to develop over the coming years.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Medical-related businesses (pharmacies, opticians, etc.) have realized the advantages that the web offers them, particularly in terms of cost and efficiency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A website is :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">better visibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">improved company reputation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">an increase in traffic\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sales development<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Itekcom, expert in the creation of \"health\" e-commerce sites<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Itekcom has been present in the healthcare e-commerce market since 2005. Working alongside healthcare professionals of all kinds (pharmacists, laboratories, dentists, veterinarians, opticians, etc.), Itekcom has adapted to new consumer trends, offering high-performance, innovative solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Itekcom has surrounded itself with a multi-disciplinary team to carry out each project in its entirety. It has brought together in a single location all the trades involved in the creation of customized websites: graphic designers, developers, SEO, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A project, a development idea? <a href=\"\/en\/contact\/\">Get in touch with us<\/a>.\u00a0<\/span><\/p>\n<p><b><i>Healthcare e-commerce has a bright future ahead of it. Convenience, efficiency and confidentiality are undoubtedly the reasons for this growing success! Follow the trend and create your own health e-commerce site.<\/i><\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>The health e-commerce market is exploding with online sales of medicines, parapharmacy products and health services, offering practical and accessible benefits for consumers.<\/p>","protected":false},"featured_media":3940,"template":"","categories":[35,45],"class_list":["post-3939","itek-infos","type-itek-infos","status-publish","has-post-thumbnail","hentry","category-actualites","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce Sant\u00e9 : Un Secteur en Plein Essor | Itekcom<\/title>\n<meta name=\"description\" content=\"Explorez la croissance de l&#039;e-commerce sant\u00e9. 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