{"id":3948,"date":"2023-05-29T09:00:40","date_gmt":"2023-05-29T07:00:40","guid":{"rendered":"https:\/\/www.itekcom.com\/?post_type=itek-infos&#038;p=3948"},"modified":"2024-11-23T11:28:01","modified_gmt":"2024-11-23T10:28:01","slug":"itek-infos-sea-referencement-payant-sante","status":"publish","type":"itek-infos","link":"https:\/\/www.itekcom.com\/en\/itek-infos\/itek-infos-sea-referencement-payant-sante\/","title":{"rendered":"SEA : Boost the Paid Search of your Health Website | Itekcom"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Understanding SEA<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEA (Search Engine Advertising) is a form of online advertising that involves placing ads on search engine results pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paid advertisements are generally displayed at the top of the results page, i.e. in the first line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEA works on a bidding system. Advertisers bid on keywords relevant to their business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When an Internet user performs a search containing the precise terms of the chosen keyword, the bidders' advertisements are displayed in the very first website proposals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cost per click (CPC) is determined by the level of competition for these keywords.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">SEA, an asset for your healthcare website's SEO.<\/span><\/h2>\n<p><b>SEA inevitably leads to better referencing<\/b><span style=\"font-weight: 400;\"> to your healthcare site, since the advertisement appears at the top of every search engine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The surfer is then influenced by the first site proposals. So there's a good chance they'll click on your ad. It's up to you to determine the landing page so that it perfectly matches the reader's search intent. This is the key to converting action into sales!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEA has the advantage of :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">target ads based on user searches\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">rapid return on investment\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To ensure that campaigns are properly optimized, it's important to define clear objectives, choose the right keywords and create attractive ads to achieve the best possible results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The effects of SEA are rapid, unlike natural search engine optimization (SEO), which takes several months to become visible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEA can be an effective strategy for :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">improve the visibility of your healthcare site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">increase website traffic\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">raise your company's profile\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">generate conversions such as sales or leads.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By using SEA techniques strategically, healthcare sites can stand out from the competition and achieve their online marketing objectives quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With very precise targeting, SEA allows you to position yourself on relevant keywords related to health and care in order to <\/span><span style=\"font-weight: 400;\">better reach target customers and optimize the advertising budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The return on investment (ROI) is generally very good, since results are analyzed in real time and then adapted accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u27a4 Complementary to SEO, SEA is particularly recommended for brand-new healthcare sites. It's a good solution for increasing traffic as soon as the site goes online.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Itekcom, a team of SEO professionals at your service<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you choose Itekcom, a digital communications agency, you can be sure that you're dealing with the right people. <\/span><b>SEO and SEA experts.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Our company has extensive experience in digital marketing in the pharmaceutical and healthcare sectors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A real strategy will be put in place by our technicians to achieve your objectives quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Health communication requires compliance with the French Public Health Code. Failure to comply can have serious consequences for your professional activity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since 2021, it has been possible to set up ATS campaigns to develop the sale of non-prescription drugs. But, nevertheless, not everything can be said and published.<\/span><\/p>\n<p><b>Itekcom has made healthcare its business since 2005<\/b><span style=\"font-weight: 400;\">. Our staff are fully conversant with laws, codes and standards.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">SEA, perfect control of your advertising budget<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEA allows you to control advertising costs by setting a daily budget and paying only when someone clicks on the ad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this way, healthcare sites maximize their return on investment for their advertising campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The results of the campaign are studied in order to adjust the strategy, develop site traffic and convert more effectively.<\/span><\/p>\n<p><b>SEA is a powerful tool for healthcare sites<\/b><span style=\"font-weight: 400;\"> looking to increase their online visibility and reach a targeted audience.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">SEA referencing: complementing other digital communication channels<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Healthcare sites can use ATS to complement other digital communication channels, such as :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">search engine optimization (SEO)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">publications on social networks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">e-mail marketing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your Itekcom agency offers a service for every type of communication. A truly multidisciplinary team has been put together to meet all the needs of healthcare professionals.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How can SEA help your healthcare website stand out from the crowd?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEA is particularly useful for healthcare sites, as it enables them to target specific health-related keywords, such as pharmaceutical brands, healthcare products, diseases, symptoms or treatments.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that ads will be displayed to people who are actively seeking information on these specific topics. There's a good chance they'll click on the ad and visit the site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A visitor is an additional sales opportunity!\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Google Ads, an online advertising platform for professionals<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google offers professionals an advertising platform called Google Ads (formerly Google Adwords).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It lets you create advertising campaigns based on a pre-defined daily budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating a Google ADS campaign, you need to carefully consider the relevance of the keywords you're considering. The bid or value of each keyword is determined by Google according to its level of competition. The more competitive the term, the higher the bid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Ads is a real lever for business visibility.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To ensure the success of your Google Ads campaign, entrust it to true digital communication professionals. You'll be sure to get good results.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Itekcom, your partner for digital healthcare communication<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Itekcom has been supporting healthcare professionals (pharmacists, laboratory technicians, opticians, veterinarians, dentists, etc.) for nearly 18 years in all aspects of their digital communications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our 360\u00b0 healthcare digital agency in Sophia Antipolis is staffed by real digital marketing specialists.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We offer a range of services to meet your every need: custom e-commerce site design, graphic design, SEO or SEA, SMO, e-mail marketing, training for your staff.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever your project, Itekcom puts its experience at your disposal. Take advantage of our advice and know-how!<\/span><\/p>\n<p><b>Don't wait, contact us!<\/b><\/p>\n<p><i>Looking to improve the visibility of your healthcare website on Google?<\/i><br \/>\n<i>A SEA campaign can help you achieve your online marketing objectives.<\/i><br \/>\n<b><i>Fast, simple and efficient<\/i>,<b><i> SEA is your ally for digital health communication and search engine optimization.<\/i><\/b><br \/>\n<i>Itekcom, the benchmark agency for the e-health sector and your SEA campaigns!<\/i><\/b><\/p>\n<p><a href=\"https:\/\/www.itekcom.com\/en\/contact\/\">Contact us\u00a0<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Le SEA, ou Search Engine Advertising, est un outil efficace pour atteindre vos objectifs de marketing en ligne. D\u00e9couvrez comment cette strat\u00e9gie peut vous aider \u00e0 am\u00e9liorer la visibilit\u00e9 de votre site de sant\u00e9 sur le web.<br \/>\nLe SEA, l\u2019alli\u00e9 de votre r\u00e9f\u00e9rencement !<\/p>","protected":false},"featured_media":3949,"template":"","categories":[35,45],"class_list":["post-3948","itek-infos","type-itek-infos","status-publish","has-post-thumbnail","hentry","category-actualites","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEA et R\u00e9f\u00e9rencement Payant pour Sites Sant\u00e9 | Itekcom<\/title>\n<meta name=\"description\" content=\"Am\u00e9liorez la visibilit\u00e9 de votre site sant\u00e9 avec le SEA et le r\u00e9f\u00e9rencement payant. 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