Doofinder: better internal search to boost conversions

Having observed that search results on online stores weren't always relevant, in 2012 Doofinder set out to improve the quality of internal searches. The result is a practical, intelligent solution that enables your customers to quickly find the products they're looking for.

Simple, high-performance internal searches

Multiple searchandising functions are available to optimize its use.

Dynamic results

Doofinder's algorithm learns over time, based on user queries and the most popular or likely-to-sell products, to deliver increasingly accurate results.

Like Google, Doofinder offers a product visual from the first three letters, giving the user a global view of the results without having to validate the search.

Results ranking

Doofinder lets you rank search results, so you can choose which products to feature more prominently on your site.

Analysis and reports

Doofinder gives you access to user searches. In this way, you'll know which products are the most popular, but also which searches were unsuccessful.

Improve user experience

The various Doofinder services will enable you to considerably improve your site navigation and product catalog experience. By regularly consulting the tool's usage statistics, you'll be able to better interpret your visitors' behavior, and thus offer them a more intuitive and successful experience.

In marketing terms, this generally represents a considerable increase in your conversion rate and therefore in your sales.

Namely, from the home page, visitors are guided by a drop-down pane, without having to change pages. With a single click, they are directed to the page that best matches their needs.

Unlike a conventional search engine, Doofinder saves your customers time by quickly finding the products they want. The search engine supports misspellings, synonyms and close phonetics.

For a more comprehensive understanding of your performance, the tool also gives you access to additional information on the evolution of searches carried out via your engine.

You can segment them according to the desired period, the number of requests per user, the usage rate...

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