E-reputation management or ORM
Online Reputation Management (ORM) is no longer an obscure discipline. It's now a necessary and fast-growing area of business optimization, given the considerable impact of social networks, blogs and other web platforms.
This starts with knowing what's being said about your brand, good or bad (or what's not being said). Regular monitoring is essential to ensure that you don't miss a single publication or mention of your company. The tools we use today are able to identify all publications, content or posts relating to your business, so you can react quickly in the event of an attack on your reputation.
Preemptive e-reputation
Crisis management aside, your e-reputation is built and defended on a day-to-day and long-term basis. The best example of this is customer reviews. If you run an establishment (store, restaurant, hotel, pharmacy...), you should attach natural importance to publishing Google reviews, ratings and comments on other platforms such as Tripadvisor, Booking, Yelp... If only because your potential customers often use this type of criterion to find out and compare.
Even if it's generally impossible to remove negative reviews, it's strongly advised to respond to them, in order to manage customer satisfaction as well as your e-reputation.
Encouraging your less-than-committal customers to express their satisfaction is another way of boosting your overall rating and brand image. That's why we're currently working with solutions that automatically follow up on their purchases, to encourage them to do so.
Protecting your identity
If some of your data is to remain private, it will be important to ensure that it becomes inaccessible to the public. It may seem obvious, but not everyone has complete control over the information published on the Internet. Whether you represent a large organization with many employees, or operate in a high-risk business sector, leaks happen fast, and your brand image is quickly compromised.
If you're not satisfied with what you can find about your company on the web, you can invoke your Right to Oblivion at any time, to remove sensitive or erroneous information.
E-reputation and natural referencing
Controlling Google results is no mean feat, even if an SEO service can help you appear in a better position for your desired keywords. As part of your e-reputation management, it's possible that search engines, when typing in your brand name as a query, will highlight content and press articles that are undesirable or likely to damage your image.
To try and counter the visibility of these media, we simply try to interfere with these search results by proposing new reference content or by highlighting your company more on social networks. In this way, negative information can be relegated to the background.
Your e-reputation with Itekcom
Itekcom's services include e-reputation management, to be defined according to your needs and media coverage. Our marketing team is at your disposal to give you greater control over your customer reviews on the main platforms used by your audience.
Don't hesitate to contact us for more information or a customized quote.